Online Marketing Basics

November 23, 2023
4 min read

So you’ve decided to join the bandwagon, and create your Internet presence via online marketing?


It may seem daunting in the beginning, but if you start small and work your way up, you might just see your sales shoot up. Your initial question will be ‘How to do online marketing?’. This article will answer that.

Most entrepreneurs think that online marketing is something best left to computer geniuses or marketing gurus. That’s why they hire the services of a third party to find customers for them. For small businesses, this can be an overhead that can hurt the annual budget.

Let’s say that you do have the budget set aside for hiring a marketing consultant. Would you still spend that money if you can do your online marketing with just a fraction of the cost?

You read it correctly. You can do your online marketing and you don’t need a consultant’s help. That is, if you are inclined to learn and willing to invest time and effort. And the question goes back again. ‘How to do online marketing?’.

The Power of Social Media

Social media is just networking, plain and simple. It’s not some technical jargon that should intimidate you. As a business owner, you should have attended a networking event or two. Social media is the same, so you should be able to handle it as well. Don’t be threatened with new lingo such as ‘likes’ or ‘retweets.

Treat your social media followers as you would want yourself to be treated. Engage your target audience. Ask questions from other entrepreneurs and learn from them. If you do it right, you may not even have to force a sales agenda. Potential customers will come to you.

The Blogger

You’ve read some of them and may have even picked up an idea or two for your business. But did you even think that you would be writing one? We’re talking about blogging and it can benefit your business in more ways than one. And why are you the best resource for content? Because you know the business and the industry well, so there’s no better person to talk about it than you.

You can use your blogs to build authority, credibility, and most important of all, brand awareness. Marketing studies say that blogging can make you rank high in search engine results and also increase conversion rates from curious visitors to buying customers.

Building Public Relations

If you want to expand your online reach, one of the most effective weapons is public relations. Some would say that you would need the services of PR consultants to build relationships with bloggers and journalists. Most media people would prefer working with the business owner directly rather than through a third-party.

Follow media people that cover your field of business on Twitter. Respond to these journalists’ tweets and share their content. That way, you’ll get into their radar and be noticed. And if you’ve got a good product or service, they’ll be talking about your business soon.

Writing Useful Content

If you are posting content that your target audience can use, connecting with them and converting them into customers become easier. Studies show that more than 60% of consumers will be more likely to purchase from a business that provides relevant and useful content.

Talk to your audience and keep a tab on their pains, comments, and suggestions. You can make this list the focus of your content by creating eBooks, whitepapers, blog posts, and guides that deliver value to customers.

Be Seen with SEO

Search engine optimization or SEO is the process of using keywords in your content that are most searched by people looking for similar products that you are offering. When you use the right keywords, your webpage will end up high in search engine rankings, and will be more visible to potential customers.

If you’re selling locally, consider making use of local search trends to reach people within your area. Also, you should avoid duplicate content because search engines don’t like copycats.

Wrapping It Up

DIY online marketing works, but you’ll need to exert extra effort and invest time. The benefit is you’ll get to know your customers better and vice versa. Did the tips above answer your question ‘How to do online marketing?’.

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